Your brand visibility is basically the ease with which individuals can recognize or spot your brand. It’s mainly about how noticeable your brand is within your chosen market. It is often considered a precursor to brand awareness overall, but these terms aren’t synonymous. Either way, building brand visibility is a good thing that will result in more revenue and repeat customers. Therefore, knowing how to boost your brand’s visibility is important.
No matter if you incorporate software, partner with a professional marketing team, or make these strategic changes on your own, the following tactics will help you improve your brand’s visibility overall:
1. Utilize Social Listening
Social media is a huge aspect of your brand’s visibility overall. However, to get a better picture of your brand’s reputation, it’s helpful to implement social listening. This basically means monitoring social media and the web in general for conversations, mentions, and more about your competitors, your brand itself, and your industry. This will give you key insights into what people might think of your brand. There are many PR and marketing tools you can use to do this that allow you to track mentions and conversations about your company.
2. Regularly Interact on Social Media
Again, social media is a key factor in building brand visibility. Therefore, it’s important to use these platforms to build up your relationships by regularly interacting with customers on various platforms. Do this by responding to questions, highlighting user-generated content, commenting on posts, replying to tweets, or reposting them. Really, use any method to make your social media audience feel like you are interacting with them in a personal way. Have conversations, post recommendations, engage, and just be present. Social media platforms you will want to make sure you are appearing on and interacting on include Instagram, X (Twitter), LinkedIn, TikTok, and more.
3. Don’t Forget About Employee Advocacy
Today’s consumers are concerned about more than the price of an item or service. They also care about the character of a brand and its environmental reputation. To prove you are one of the good guys to a watching and careful audience, consider utilizing employee advocacy. This is when you use content that comes from outside your brand to showcase ways you are giving back, the way you treat your employees, the environment you provide in which they work, and the benefits you offer. It’s basically promoting your brand not from the product or service side but sharing your value as an employer who cares. It proves you are giving back to those who work for you and to your community and that you care about more than money.
4. Invest in High-Quality Video
Videos are important when it comes to capturing attention. After all, it is said that a picture is worth 1,000 words. It could then be said that a video is worth even more. It grabs attention and shares a message that simply reading written words will not. Of course, you want to make sure that your brand features only high-quality videos that positively represent your brand to improve your visibility. All your media content, such as video, should be entertaining, engaging, and beneficial to the audience in some way.
5. Feature Giveaways or Fun Contests
Encouraging your audience to share content for you is an easy way to promote brand visibility. Of course, usually, they need a reason to share your content, so feature fun contests or giveaways to make this happen. You can easily generate a significant amount of social media traffic by launching a contest or giveaway that interests your audience and requires them to share to enter. They will gladly share content (which costs them nothing but time) in exchange for a chance to win a prize or win the contest. This will get your brand’s name out there over a broader range than you could ever hope to achieve on your own.
6. Work With Influencers
Influencer marketing is all the rage on many platforms. Therefore, if you want to instantly improve your visibility as a brand, partnering with popular influencers can do the trick. This is because consumers tend to trust reviews from what they consider independent sources more than those highlighted by your brand. Working with an already trusted influencer to promote your product will help you expand your visibility, thanks to their established reach.
7. Try a Referral Program
We all want to get rewarded, and it’s even better to get rewarded for doing something we might do anyway. Therefore, in order to increase your brand visibility, implement a referral program that will reward existing customers for sharing products or your brand with others.
8. Don’t Forget About Basic SEO Practices
Search engine optimization, or SEO practices, will help you get found when potential customers search on Google or other search engines for items related to your brand. Keywords are immensely important in this, as are external sites and backlinks on your website. You want to use SEO to drive search engines to find your website during organic searches. The best SEO practices also include regularly creating high-quality content, such as blog posts, to engage and educate your audience and further enhance your visibility as a brand. Use posts to answer common questions, suggest solutions, or share general information about your brand.
9. Buy Paid Ads
While using SEO practices overall will help you more in the long run, if you want short-term visibility, then buying ads can work. Feature targeted ads to gain new visibility as a brand. Use social sites like Twitter, LinkedIn, or Google Ads to launch your ads. Use specific SEO-built keywords and content to get the most bang for your buck.
10. Partner With Other Brands
Building relationships with other brands can help you reach new audiences and increase your visibility overall. If you can join together and offer similar or complementary services, you can reach even more potential customers. A good example of this is a tax firm partnering with a bookkeeping service. This offers a great deal of collaborative opportunities and taps into a similar audience. However, the services are different enough that the companies would not cancel each other out or compete.
Boosting Your Brand’s Visibility
The ten marketing tactics listed above are actionable ways that you can improve your brand’s visibility. After all, if a potential customer doesn’t know your brand exists, they are unlikely to ever become your customer. However, by utilizing the tips above, you can effectively get your brand’s name out there, increasing your visibility and eventually improving your brand awareness as well. These are effective ways to improve your brand’s current visibility and reach a whole new level of potential customers.
Guest Post By: Megan Isola
Megan Isola holds a Bachelor of Science in Hospitality and a minor in Business Marketing from Cal State University Chico. She enjoys going to concerts, trying new restaurants, and hanging out with friends.
